Target Market Strategry

           With my product and having start at local bars and perhaps also local sports arenas, I am targeting males and females both from the age range of 21-37. “Marketing targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time.” Marketing: An Introduction, Armstrong/Kotler, page 50. Thus, the he two places will be ideal for this demographic, bars because we an atmosphere here in Vegas where the party and booze never end. Supplying that with sweet spicy nuts and having perhaps a beer or lager to partner it with can boost up sales and consumer intake. Also, for the sports arenas around Vegas, I can target university students and also consist with the demographics of the local bars. “Alternatively, a company might choose to serve several related segments – perhaps those with different kinds of customers but with the same basic wants.” Marketing: An Introduction, Armstrong/Kotler, page 50. Targeting both local bars and local sports arenas targets both demographics.