Friday, December 4, 2015

Product

          At Phineas we are seeking a new and exotic blend of snacks for our customers. We are boosting a new product from the exotic lands of Brazil. We have acquired the exotic blends of sweet and spicy with a little bit of a crunch on a peanut, we call this product The Brazilian Habanero Sweet and Spicy Peanuts. The new exotic blend will have you teleported to the exotic and tropical lands of Brazil. At Phineas we do not see our product as just a product but also as a service to give our customers value. “Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customer.” Marketing: An Introduction, Armstrong/Kotler, page 209. Our particular new product the Habanero Sweet and Spicy Peanut creates a new but old Brazilian legacy. The ingredients in which we use in our product are originated from Brazil, giving and providing our customers with the utmost authentic flavors from Brazil. We roast our peanuts, add our native Habanero chili powder and add a dash of sugar to give it the sweet flavor. We take pride in our products quality and guarantee our customers a satisfying and unique experience they will never forget and keep craving our product. “Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.” Marketing: An Introduction, Armstrong/Kotler, page 214. We aim to please our customer’s satisfaction and experience. 

No comments:

Post a Comment