Situation or SWOT Analysis

Strengths – “Strengths include internal capabilities, resources and positive situational factors that may help the company to serve its customers and achieve its objectives.” Marketing: An Introduction, Armstrong/Kotler, page 55. Strengths that my product will have it’s that it is organic and authentic. It gives my customer the total experience of the product made in its origin and consumed wherever the customer lives. Having the back up and support of the statements organic and authentic behind it gives my product power and strength against any outside competitor.

Weaknesses- “Weakness include internal limitations and negative situational factors that may interfere with the company’s performance.” Marketing: An Introduction, Armstrong/Kotler, page 55. One of the weaknesses that my product may come across is running out of products in Brazil. But this would only happen if the rain and production of the product is not kept up to par.

Opportunities- “Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.” Marketing: An Introduction, Armstrong/Kotler, page 55. An opportunity that my product would have is its authenticity, the name will stand on itself and so will the product. Another opportunity that it will have is that it will serve great locals and Nevadans can stand proud and saying this could be their exotic Brazilian snack.

Threats- “And threats are unfavorable external factors or trends that may present challenges to performance.” Marketing: An Introduction, Armstrong/Kotler, page 55. One threat that it can have is that people will not like spicy snacks. It we could fix this threat by perhaps having a mild to hot variety.