Objective

      My objective for my product is to solely have it stand on its own. What separates my product from your average ballpark or in bar peanuts or snacks is that it’s authentic and unique. My product will be made in Brazil giving it its authenticity and originality. It’s not about making profit or money out of it, it is about providing and giving my customers a story to tell and an experience that they won’t forget and can share with their friends and family, establishing loyal customers. ““True friends” are both profitable and loyal. There is a strong fit between their needs and the company’s offerings. The firm wants to make continuous relationship investments to delight these customers and nurture, retain, and grow them. It wants to turn true friends into “true believers,” who come back regularly and tell others about their good experiences with the company.” Marketing: An Introduction, Armstrong/Kotler, page 23.

Situation or SWOT Analysis

Strengths – “Strengths include internal capabilities, resources and positive situational factors that may help the company to serve its customers and achieve its objectives.” Marketing: An Introduction, Armstrong/Kotler, page 55. Strengths that my product will have it’s that it is organic and authentic. It gives my customer the total experience of the product made in its origin and consumed wherever the customer lives. Having the back up and support of the statements organic and authentic behind it gives my product power and strength against any outside competitor.

Weaknesses- “Weakness include internal limitations and negative situational factors that may interfere with the company’s performance.” Marketing: An Introduction, Armstrong/Kotler, page 55. One of the weaknesses that my product may come across is running out of products in Brazil. But this would only happen if the rain and production of the product is not kept up to par.

Opportunities- “Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.” Marketing: An Introduction, Armstrong/Kotler, page 55. An opportunity that my product would have is its authenticity, the name will stand on itself and so will the product. Another opportunity that it will have is that it will serve great locals and Nevadans can stand proud and saying this could be their exotic Brazilian snack.

Threats- “And threats are unfavorable external factors or trends that may present challenges to performance.” Marketing: An Introduction, Armstrong/Kotler, page 55. One threat that it can have is that people will not like spicy snacks. It we could fix this threat by perhaps having a mild to hot variety.

EOC Week 9: The Great Adventure

Sailing on the South Atlantic, I stumbled onto what appeared to be a very exotic and tropical land called Brazil. The locals were very indigenous and welcoming to me. They showed me their land and had me tasting their exotic food. One warm rainy humid night I stumbled in a nice cozy bar, the electricity this bar had was like any other. I knew this night would be a night I would not forget. The exotic music playing had me wanting to dance without rhyme and start to learn the native’s language. The beats were nothing I had heard before, the liquor was so contagious and just when I thought things couldn’t get any better, there she was the most exotic, exquisite woman I had ever laid my eyes on. Of course, to my surprise she had every man’s eye and interest on her. I had to come up with a plan and this should not be like any other Phileas’ adventure. This had to be the one; she had to be the one.

            Quickly on my feet, I did a couple of things. First, I examined her, her motions, her likes, how these other men approached her and what her reactions were. Then I saw she was drinking and her now drink was starting to be empty, I was listening to the music and the rythme, and waited for the right song. I played cool and calm and slithered my way to her making sure we made I contact long enough to know I was interested. Although, I didn’t approach her right away I waited a bit longer near her by the bar. She spoke in her native tongue but I would hear her speak to a few of the men in English. And the way her English mixed with her Brazilian accent had my heart racing. Just then a drunken fool was being to aggressive and making her feel uncomfortable and was going to lay his big fat sweaty greasy hand on her when I grabbed his arm and swung it away. In one quick swift move I gave him a right hook to the jaw and he stumbled still not going down, I gave him a jab and another mean left hook. He landed a right but I countered with a left right and had him laid out asleep on the floor.

            She ran to me with concerned eyes and asked me if I was alright, I looked at her and I asked her if she was okay. She took my tender hands and went behind the bar to retrieve ice. I ordered us a drink and we talked about the wonders of the world over these delicious sweet and spicy peanuts I have ever tasted. I asked her how they were made and she told me it was her family secret and now I get to each them not just with her but also with you all.

Business Mission Statement

         “At Phileas Fogg our mission is to give our client an exciting taste experiences from Around the World. Our newest flavor of snacks will guarantee a mouth watering, gravity alternating experience that will have you feeling that you are in Brazil, tasting the hot and sweet flavors of the Habanero Sweet Peanuts we have created. We want to provide our customers a unique new palette-alternating snack that will have you wanting more.”

         This being my mission statement, I am targeting customers to a try and buy our new exciting product. “Mission states should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Page 41. I believe my mission statement is both meaningful and specific that it will push our product in the marketplace.

Week 9 EOC: 3 Great Mission Statements

3 Mission Statements:

1st Mission Statement: Tiffany Quezada

Fuego Fajita's Tortilla Chips Mission Statement:

Our mission statement is to provide our customers with amazing quality tortilla chips that have been originally originated from Spain. We would like to provide our customers with a devouring chicken fajita flavor all in a bag of chips. We want to have our customers 100% satisfied with high quality flavors to ensure that we might be eating fajitas even though in reality they are tortilla chips.

A  mission statement is: "A statement of the organization’s purpose—what it wants to accomplish in the larger environment."

Tiffany’s Mission Statement is good, it’s “… acts as an “invisible hand” that guides people in the organization”, it leads the customer to buy the product.


2nd Mission Statement:

Our mission to inspire people to get the most out of their relationships and the world around them. Healthy snacks for every gender and every age at any time they feel for a snack or hungry. we provide customer a healthy, tasty by offering variety of flavors, while having a good time either with friends, family, reunions, or parties. We are constantly working to create innovative, all-natural Chickpeas snacks. Our products meet the highest quality standards and are 100% organic. Chickpeas are a source of incomplete protein, which means they do not contain every amino acid you need for good health and helps lose weight. 

Azalea’s mission statement provides detailed and grasping information to the customer and makes them feel as if they are there to have a great healthy experience. Instead of perhaps just selling the product, “… a company’s mission should not be stated as making more sales or profits-profits are a reward of creating a value for customers.”

3rd Mission Statement: 

Target Market Strategry

           With my product and having start at local bars and perhaps also local sports arenas, I am targeting males and females both from the age range of 21-37. “Marketing targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time.” Marketing: An Introduction, Armstrong/Kotler, page 50. Thus, the he two places will be ideal for this demographic, bars because we an atmosphere here in Vegas where the party and booze never end. Supplying that with sweet spicy nuts and having perhaps a beer or lager to partner it with can boost up sales and consumer intake. Also, for the sports arenas around Vegas, I can target university students and also consist with the demographics of the local bars. “Alternatively, a company might choose to serve several related segments – perhaps those with different kinds of customers but with the same basic wants.” Marketing: An Introduction, Armstrong/Kotler, page 50. Targeting both local bars and local sports arenas targets both demographics. 

Product

          At Phineas we are seeking a new and exotic blend of snacks for our customers. We are boosting a new product from the exotic lands of Brazil. We have acquired the exotic blends of sweet and spicy with a little bit of a crunch on a peanut, we call this product The Brazilian Habanero Sweet and Spicy Peanuts. The new exotic blend will have you teleported to the exotic and tropical lands of Brazil. At Phineas we do not see our product as just a product but also as a service to give our customers value. “Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customer.” Marketing: An Introduction, Armstrong/Kotler, page 209. Our particular new product the Habanero Sweet and Spicy Peanut creates a new but old Brazilian legacy. The ingredients in which we use in our product are originated from Brazil, giving and providing our customers with the utmost authentic flavors from Brazil. We roast our peanuts, add our native Habanero chili powder and add a dash of sugar to give it the sweet flavor. We take pride in our products quality and guarantee our customers a satisfying and unique experience they will never forget and keep craving our product. “Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.” Marketing: An Introduction, Armstrong/Kotler, page 214. We aim to please our customer’s satisfaction and experience. 

Distribution

          For my distribution since I want to have authentic flavors, I would use a local distribution center in Brazil for the nuts and have them ship to our location here in Vegas. I would also use a distribution center or Habanero grower from Brazil to purchase the Habanero chile. We would learn the techniques of roasting and grinding the chilies to season the peanuts. We will package the product in plastic triangle bags and use wire tie ups to secure the bags. Since we are distributing to local bars we will not use a big rig, we would probably purchase, to start a 10 foot truck, like the ones U-Haul use. Purchase about 1 or 2 for local deliveries. “The objective is to maximize profits, not sales. Therefore, the company must weigh the benefits of providing higher levels of service against the coasts. Some companies offer less service than their competitors and charge a lower price. Other companies offer more service and charge higher prices to cover higher costs.” Marketing: An Introduction, Armstrong/Kotler, page 329. I believe in cutting the logistics system since we will be small company to start with we can have our own logistics and distribute ourselves cut the cost of having another company do our deliveries. Perhaps also, I could contact and speak to both with my distributors in Brazil and have them work together in a dual company to produce the product there and have the product once completed sent here, where I could just package and distribute. 

Promotion

        For my product, I have a few promotional strategies I would incorporate. For starters, since it will be a Nevada based market, I would start off with perhaps hitting the local chains of bars first. I would start off with either PT’s or Mulligans, I would speak of course to the owners and managers of the chains and infuse my product on their table menus. I would add to the menu our app logos so customers can follow us and/or add us on social media. I would also advertise on the menu, since the average Nevadan going to these local bars would be from the age range of 21-35, for our customers to add on our pages their Habanero Sweet and Spicy selfie. So they can share their experience with our product to their friends and families and be intrigued to go out and try it themselves. “Consumer promotions must usually be advertised and can add excitement and pulling power to ads.” Marketing: An Introduction, Armstrong/Kotler, page 432. On the social media pages I will incorporate and add our story of our product, how it was originated and how it was made. Maybe even add a Peanut mascot to the pages and have insights to his story, so customers can add and follow him. Creating a fun and “young” appealing mascot can maybe relate to the customer and attract their appeal more to the product. I would also like to market my product not just to the local bars but also the local sports arenas. For example, I would like to test run my product at the UNLV football game, 51s (Nevada’s AAA Baseball team) and of course Vegas Speedway and/or the new MGM arena. Why these places? Because they have a good alcoholic consumption rate and who wouldn’t want to consume some good tasty peanuts at a baseball game? 

Price

      Pricing of my product I would lean towards the good-value pricing method instead of the traditional cost-based pricing. “It’s important to remember that “good value” is not the same as “low price.” Marketing: An Introduction, Armstrong/Kotler, page 276. “The company first assesses customer needs and value perceptions. It then sets its target price based on customer perceptions of value.” Marketing: An Introduction, Armstrong/Kotler, page 329. I would price my value, due to the research and talks I had with peers at $6.35. It’s not too expensive for local bars and can be placed on the appetizer menu. It would also work at the ball park or football stadium if and when we hit the local teams. The price could adjust to consumer intake too. The authenticity of my product will probably eventually boost up the sales as well given we do a “test run” I am positive it will exceed and customers will enjoy my product.

Implementation evaluation control

     I have asked my close friends and family about this project and about this product, they say they would love to taste it. Seems like a very highly genuine idea and product that they would like to experience along with have the privilege to taste something exotic from another part of the world.  They asked if I would pair with a beer perhaps a local Brazilian beer or a Mexican beer. Most of the people that I asked consume beer and like peanuts, they suggested perhaps pairing it with a lager. Having the lager’s rich thick musky flavor with a sweet and spicy snack could be ideal. I also pitched some ideas about the sports arena snacks and they seem to agree with me as well. As I stated in my Promotions, I would like to pitch to the local bars here in Vegas, starting with PTs and/or Mulligans. I think they have a solid base and the capability to sale my product and they do have a demographic and loyal customers as well. I wouldn’t mind once we have established a solid foundation with the locals, go and pitch it to the local sports arenas. It would solidify my product and the establishment of a local product from an exotic place.

Pitch

     My new snack for Phileas is going to be exotic and unique Habanero Sweet and Spicy nuts. With their unique and authentic flavors it will guarantee and great experience one will not forget. It's exquisite sweetness and spiciness will leave you wanting and craving for more. This snack will give something to talk about among your family and friends.

Week 5 EOC Social Networks and Job Hunting

                           Upon reading both articles, “Recruiters Troll Facebook for Candidates They Like” and “Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to Get Out the Word”, I can agree with both of them. In both articles the write relays to the reader that the power of marketing now in today’s age is social networking and peer-to-peer marketing. Job placement recruits are using media outlets like Facebook as a hiring agent. “Candidates have been 50% more likely to apply to positions they found through Facebook than through other means” states the article “Recruiters Troll Facebook for Candidates They Like” and why not? Facebook is on every cell phone and logged on to more than any website since MySpace probably. It’s a place where everything you talk about, everything you share can be seen and shared and seen by all your friends and family. Recruiters can recruit the people that genuinely want the job and like the company. Which also ties to what the article, “Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to Get Out the Word” speaks about. In this article the writer writes about specific companies that have hired and targeted young college recruits to market and I say market not sell their companies because this is the new marketing strategy or as they want to call them ambassadors. The ambassador that they speak about was recruited because of her college background and not necessary her education but I am sure it is a part of it, but because of the peers she has following her. What better way to market to the new generation but none other than you peers? Have events, contest and spread the word and the winner wins JetBlue round trip airline tickets. You target a specific age group and people that trust you and your word you have hit gold mine. I leave you with these two quotes which I think hits the nail right on the head, “It’s the value of having someone there who wants to talk to you about the product and the features.” “It’s not really about sales; it is about sharing of information. If you go about it in a way that is positive and relatable, it’s a positive experience for [both parties].”