Week 5 EOC Social Networks and Job Hunting

                           Upon reading both articles, “Recruiters Troll Facebook for Candidates They Like” and “Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to Get Out the Word”, I can agree with both of them. In both articles the write relays to the reader that the power of marketing now in today’s age is social networking and peer-to-peer marketing. Job placement recruits are using media outlets like Facebook as a hiring agent. “Candidates have been 50% more likely to apply to positions they found through Facebook than through other means” states the article “Recruiters Troll Facebook for Candidates They Like” and why not? Facebook is on every cell phone and logged on to more than any website since MySpace probably. It’s a place where everything you talk about, everything you share can be seen and shared and seen by all your friends and family. Recruiters can recruit the people that genuinely want the job and like the company. Which also ties to what the article, “Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to Get Out the Word” speaks about. In this article the writer writes about specific companies that have hired and targeted young college recruits to market and I say market not sell their companies because this is the new marketing strategy or as they want to call them ambassadors. The ambassador that they speak about was recruited because of her college background and not necessary her education but I am sure it is a part of it, but because of the peers she has following her. What better way to market to the new generation but none other than you peers? Have events, contest and spread the word and the winner wins JetBlue round trip airline tickets. You target a specific age group and people that trust you and your word you have hit gold mine. I leave you with these two quotes which I think hits the nail right on the head, “It’s the value of having someone there who wants to talk to you about the product and the features.” “It’s not really about sales; it is about sharing of information. If you go about it in a way that is positive and relatable, it’s a positive experience for [both parties].”

Week 3 EOC: Making Money and doing Good

   Companies like Toms as we learned class giving making money and sharing their profits to charity is not just humanly great but also very heart warming. Another company that I have read about that gives back is The Chronicle of Philanthropy, they are focusing their charities to environmental programs. According the Forbes it stated in their November 13th, 2012, article that "The environmental programs the company funds include an initiative to plant 10 million trees around the world between 2010 and 2020." I don't see a lot of companies giving back to our environment as much as we take from it. Planting 10 million trees probably won’t be much but this is one company if we had  a 100 companies doing the same thing, be could rebuild a better world not just for us but for our children’s children. The Chronicle of Philanthropy doing what it does best and sharing the word of many non-profits also takes the time to do its deed and give back to their community every day. I hope to one day have a company of my own so I can do my own charitable work.