Mayra's Marketing Blog
Friday, December 18, 2015
Objective
My
objective for my product is to solely have it stand on its own. What separates
my product from your average ballpark or in bar peanuts or snacks is that it’s
authentic and unique. My product will be made in Brazil giving it its
authenticity and originality. It’s not about making profit or money out of it,
it is about providing and giving my customers a story to tell and an experience
that they won’t forget and can share with their friends and family,
establishing loyal customers. ““True friends” are both profitable and loyal.
There is a strong fit between their needs and the company’s offerings. The firm
wants to make continuous relationship investments to delight these customers
and nurture, retain, and grow them. It wants to turn true friends into “true
believers,” who come back regularly and tell others about their good
experiences with the company.” Marketing:
An Introduction, Armstrong/Kotler, page 23.
Situation or SWOT Analysis
Strengths – “Strengths include internal capabilities,
resources and positive situational factors that may help the company to serve
its customers and achieve its objectives.”
Marketing: An Introduction, Armstrong/Kotler, page 55. Strengths that my
product will have it’s that it is organic and authentic. It gives my customer
the total experience of the product made in its origin and consumed wherever
the customer lives. Having the back up and support of the statements organic
and authentic behind it gives my product power and strength against any outside
competitor.
Weaknesses- “Weakness
include internal limitations and negative situational factors that may
interfere with the company’s performance.” Marketing: An Introduction,
Armstrong/Kotler, page 55. One of the weaknesses that my product may come
across is running out of products in Brazil. But this would only happen if the
rain and production of the product is not kept up to par.
Opportunities- “Opportunities
are favorable factors or trends in the external environment that the company
may be able to exploit to its advantage.” Marketing: An Introduction,
Armstrong/Kotler, page 55. An opportunity that my product would have is its
authenticity, the name will stand on itself and so will the product. Another
opportunity that it will have is that it will serve great locals and Nevadans
can stand proud and saying this could be their exotic Brazilian snack.
Threats- “And threats
are unfavorable external factors or trends that may present challenges to
performance.” Marketing: An Introduction, Armstrong/Kotler,
page 55. One threat that it can have is that people will not like spicy
snacks. It we could fix this threat by perhaps having a mild to hot variety.
Friday, December 11, 2015
EOC Week 9: The Great Adventure
Sailing on the South Atlantic, I stumbled onto what appeared
to be a very exotic and tropical land called Brazil. The locals were very
indigenous and welcoming to me. They showed me their land and had me tasting
their exotic food. One warm rainy humid night I stumbled in a nice cozy bar,
the electricity this bar had was like any other. I knew this night would be a
night I would not forget. The exotic music playing had me wanting to dance
without rhyme and start to learn the native’s language. The beats were nothing
I had heard before, the liquor was so contagious and just when I thought things
couldn’t get any better, there she was the most exotic, exquisite woman I had
ever laid my eyes on. Of course, to my surprise she had every man’s eye and
interest on her. I had to come up with a plan and this should not be like any
other Phileas’ adventure. This had to be the one; she had to be the one.
Quickly on
my feet, I did a couple of things. First, I examined her, her motions, her
likes, how these other men approached her and what her reactions were. Then I
saw she was drinking and her now drink was starting to be empty, I was
listening to the music and the rythme, and waited for the right song. I played
cool and calm and slithered my way to her making sure we made I contact long
enough to know I was interested. Although, I didn’t approach her right away I
waited a bit longer near her by the bar. She spoke in her native tongue but I
would hear her speak to a few of the men in English. And the way her English mixed
with her Brazilian accent had my heart racing. Just then a drunken fool was
being to aggressive and making her feel uncomfortable and was going to lay his
big fat sweaty greasy hand on her when I grabbed his arm and swung it away. In
one quick swift move I gave him a right hook to the jaw and he stumbled still
not going down, I gave him a jab and another mean left hook. He landed a right
but I countered with a left right and had him laid out asleep on the floor.
She ran to
me with concerned eyes and asked me if I was alright, I looked at her and I
asked her if she was okay. She took my tender hands and went behind the bar to retrieve
ice. I ordered us a drink and we talked about the wonders of the world over these
delicious sweet and spicy peanuts I have ever tasted. I asked her how they were
made and she told me it was her family secret and now I get to each them not
just with her but also with you all.
Friday, December 4, 2015
Business Mission Statement
“At Phileas Fogg our mission is to give our client an
exciting taste experiences from Around the World. Our newest flavor of snacks
will guarantee a mouth watering, gravity alternating experience that will have
you feeling that you are in Brazil, tasting the hot and sweet flavors of the
Habanero Sweet Peanuts we have created. We want to provide our customers a
unique new palette-alternating snack that will have you wanting more.”
This being my mission statement, I am targeting customers to
a try and buy our new exciting product. “Mission states should be meaningful
and specific yet motivating. They should emphasize the company’s strengths in
the marketplace.” Armstrong, Gary, Philip Kotler. Marketing: An Introduction,
10th Edition. Page 41. I believe my mission statement is both
meaningful and specific that it will push our product in the marketplace.
Week 9 EOC: 3 Great Mission Statements
3 Mission Statements:
1st Mission Statement: Tiffany Quezada
Fuego Fajita's Tortilla Chips
Mission Statement:
Our mission statement is to provide our customers with amazing
quality tortilla chips that have been originally originated from Spain. We
would like to provide our customers with a devouring chicken fajita flavor all
in a bag of chips. We want to have our customers 100% satisfied with high
quality flavors to ensure that we might be eating fajitas even though in
reality they are tortilla chips.
A mission statement is: "A statement of the organization’s purpose—what it wants to accomplish in the larger environment."
A mission statement is: "A statement of the organization’s purpose—what it wants to accomplish in the larger environment."
2nd Mission Statement:
Our mission to
inspire people to get the most out of their relationships and the world around
them. Healthy snacks for every gender and every age at any time they feel for a
snack or hungry. we provide customer a healthy, tasty by offering variety of
flavors, while having a good time either with friends, family, reunions, or
parties. We are constantly working to create innovative, all-natural Chickpeas
snacks. Our products meet the highest quality standards and are 100% organic.
Chickpeas are a source of incomplete protein, which means they do not contain
every amino acid you need for good health and helps lose weight.
Azalea’s mission statement provides detailed
and grasping information to the customer and makes them feel as if they are
there to have a great healthy experience. Instead of perhaps just selling the
product, “… a company’s mission should not be stated as making more sales or
profits-profits are a reward of creating a value for customers.”
3rd Mission Statement:
Target Market Strategry
With
my product and having start at local bars and perhaps also local sports arenas,
I am targeting males and females both from the age range of 21-37. “Marketing targeting involves evaluating
each market segment’s attractiveness and selecting one or more segments to
enter. A company should target segments in which it can profitably generate the
greatest customer value and sustain it over time.” Marketing: An Introduction, Armstrong/Kotler, page 50. Thus, the he
two places will be ideal for this demographic, bars because we an atmosphere here
in Vegas where the party and booze never end. Supplying that with sweet spicy
nuts and having perhaps a beer or lager to partner it with can boost up sales
and consumer intake. Also, for the sports arenas around Vegas, I can target
university students and also consist with the demographics of the local bars. “Alternatively, a company might choose to
serve several related segments – perhaps those with different kinds of
customers but with the same basic wants.” Marketing: An Introduction,
Armstrong/Kotler, page 50. Targeting both local bars and local sports
arenas targets both demographics.
Product
At Phineas we are seeking a new and exotic blend of snacks
for our customers. We are boosting a new product from the exotic lands of
Brazil. We have acquired the exotic blends of sweet and spicy with a little bit
of a crunch on a peanut, we call this product The Brazilian Habanero Sweet and
Spicy Peanuts. The new exotic blend will have you teleported to the exotic and
tropical lands of Brazil. At Phineas we do not see our product as just a
product but also as a service to give our customers value. “Today, as products and services become more commoditized, many
companies are moving to a new level in creating value for their customer.”
Marketing: An Introduction, Armstrong/Kotler, page 209. Our particular new
product the Habanero Sweet and Spicy Peanut creates a new but old Brazilian
legacy. The ingredients in which we use in our product are originated from
Brazil, giving and providing our customers with the utmost authentic flavors
from Brazil. We roast our peanuts, add our native Habanero chili powder and add
a dash of sugar to give it the sweet flavor. We take pride in our products
quality and guarantee our customers a satisfying and unique experience they
will never forget and keep craving our product. “Quality has a direct impact on product or service performance; thus,
it is closely linked to customer value and satisfaction.” Marketing: An Introduction,
Armstrong/Kotler, page 214. We aim to please our customer’s satisfaction
and experience.
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